These days, comparisons aren’t limited to just box office collections — OTT viewership numbers are also becoming a strong metric. Interestingly, sometimes these results can be quite unexpected. On April 14th, both Chhaava and Court premiered on Netflix. Despite stark differences in budget, casting, and content, both films are drawing attention. While the pan-India blockbuster Chhaava garnered 5.9 million views in its first weekend, Court is not far behind, pulling in an impressive 5.4 million views, making it a strong contender. If this trend continues, and Court overtakes Chhaava, it wouldn’t be surprising.
Both films are available in multiple languages. Given Chhaava’s massive theatrical success, fans expected it to do even better on OTT. However, its relatively lower streaming numbers have surprised many in Bollywood. There’s a reason behind this — Chhaava arrived on OTT nearly 50 days after its theatrical release. By then, a large portion of the audience had already watched leaked HD prints. In contrast, Court made its OTT debut just 28 days after hitting theaters, which naturally attracted those who hadn’t yet watched it on the big screen.
This is exactly why OTT platforms often push for shorter theatrical-to-digital windows. They even offer higher prices for such deals. As for Court, the response since streaming has been overwhelmingly positive. It’s also boosting Nani’s brand value as a producer. Netflix, in particular, seems to be placing special focus on the “Natural Star.” Whether he’s acting or producing, they’re eager to acquire his projects. This association, which started with Dasara, grew stronger with Hi Nanna and Saripodhaa Sanivaaram, and is now continuing with Hit 3: The Third Case. That’s the kind of impact Nani’s brand carries.
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