Samantha is getting ready to release her first film as a producer, Shubham. She seems very confident about it and has already started holding premiere shows. One special screening took place in Hyderabad last night, and more are happening today, including one in Vizag. Surprisingly, all shows so far are houseful.
Shubham is a comedy horror thriller directed by Praveen. Samantha is fully involved in promoting the film. She created unique promotional videos, invited celebrities to do dance reels, and even recorded short reactions from people who watched the movie.
Samantha is taking a big risk, and the inside sources say she’s already recovered her investment through satellite and OTT deals. Netflix picked up digital rights after Zee bought satellite rights. Samantha reportedly offered the film at a reasonable price, relying on her strong brand, especially after the success of films like Oh Baby and Khushi.
Regarding cost, the film didn’t require a huge budget, so Samantha hasn’t risked much money. But for her, it’s not just about profits—she wants her first film as a producer to be an apparent success.
So far, the talk from the premieres is positive. Audience feedback over the next day will be crucial. Since the film doesn’t have a huge cast, it’s hard to pull large crowds just with star power. That’s why Samantha is putting in so much effort. Even though she only has a cameo in the film, she’s trying to promote it for its content rather than herself.
The film is based on an interesting concept: wives who become ghosts due to their obsession with TV serials. Let’s see if this fresh idea connects with the audience.
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