Even before its release, Bollywood’s upcoming mythological epic Ramayana is shaking things up, not just in cinema circles but in the stock market too. The film, which still has over a year to hit theatres, has already triggered a massive jump in the market value of its production house, Prime Focus.
After the title announcement teaser was released recently, Prime Focus’s share value skyrocketed. The company’s stock, which had been stable until late June, saw an unexpected and sharp rise, adding nearly ₹1000 crore to its market capitalization in just a few days. Industry experts are calling it the “Ramayana effect,” as no other recent project has caused such a dramatic financial reaction before even closing any theatrical or OTT deals.
This enormous anticipation is being driven by several factors, the film’s massive scale, top-tier casting with names like Ranbir Kapoor, Yash, and Sai Pallavi, and the promise of a visually stunning experience. Despite not having the same cult following as SS Rajamouli, director Nitesh Tiwari is already drawing nationwide attention with this ambitious project.
With two parts scheduled for back-to-back Diwali releases in 2026 and 2027, Ramayana is shaping up to be a landmark film. Given the disappoint response to Adipurush, all eyes are now on this film to finally do justice to Lord Rama’s legacy on screen. If this is the buzz it can generate with just a teaser, one can only imagine what will happen when the full trailers and promotions roll out.
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