In a desperate attempt to attract audiences to his latest release “Sarfira,” struggling star hero Akshay Kumar has resorted to offering free tea and samosas to moviegoers. The move comes in the wake of the film’s lackluster performance at the box office, where it managed to earn a modest ₹2.5 crore nett, with PVR and INOX cinemas forced to offer freebies to entice viewers.
While the film saw a significant jump in its collections on the second day (Saturday), earning ₹4.5 crore nett, nearly doubling its first-day collection, it will not be actually enough. That’s why to boost ticket sales, now these two multiplex chains have announced a free tea and two samosas over a ticket, and the offer lasts until the stock lasts.
Also, this move raised concerns about the sustainability of the film industry and the ability of star heroes to draw crowds solely based on their star power if the content fails to click. Despite the struggles, the film’s surge in bookings on the second day indicates that the free tea and samosa offer may have had some impact. Let’s see what happens.