Whenever Rajamouli takes charge, things naturally turn larger than life, and SSMB29 is no different. The grand title launch of Mahesh Babu and Rajamouli’s film is set for November 15 at Ramoji Film City, and the buzz is already off the charts.
The event, scheduled to begin at 6 PM, will see top names from Indian cinema, Hollywood representatives, and media from across the globe. Fans are also gearing up for a massive turnout, with over a lakh people expected to attend. Fan clubs have already started competing for passes, creating a festival-like atmosphere around the event.
Interestingly, the timing of SSMB29’s promo during the Women’s World Cup Final turned out to be a marketing masterstroke. The match drew a massive audience, reportedly over 30 crore viewers, and the event promos were aired repeatedly throughout the game.
Since it was a nail-biting final, no one switched channels, giving the film’s promotions huge visibility. The fact that both the final and the SSMB29 promo aired on the same platform, Hotstar, worked perfectly in Rajamouli’s favor.
This wasn’t just a lucky coincidence. Had India not reached the finals, the makers might have used upcoming India-Australia T20 matches for their campaign. But everything fell into place, making this a double win for Rajamouli’s team.
If this is the pre-event buzz, one can only imagine how grand things will get as November 15 approaches. With Rajamouli and his son Karthikeya known for their innovative marketing, the coming days promise to be a full-on spectacle.
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